Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.
Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Shaw Hotels & Consultancy Services Pvt. Ltd. conducts various Customised Market Research Activities, which includes social and opinion research, systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods to gain insight or support decision making.