Customer Feedback System


Courteous treatment will make a
customer a walking advertisement.

-James Cash Penney
founder of J.C.Penney Stores

As children, we have played several games that were designed to shape our character. One such popular game called Simon Says was played enthusiastically and we were all asked and expected to follow the instructions of the leader (Simon) and if we failed to obey orders, we lost in turn and the last one standing won the coveted prize.

In today’s world of cut throat competition where the slightest irritation makes one lose a customer to another, Simon is your guest and what Simon Says becomes invaluable feedback which you can only ignore at your own peril.

Simon Says, a powerful tool to act as your listening post for guest reviews, hear them now in real-time and resolve customer issues even before they leave your premise

with an unpleasant experience which they will otherwise share with their friends and strangers on multiple platforms eager to record what they have to say and speak about your service, convert these negative situations in truly WOW moments which will also be recorded on the same platforms and convert lost customers into multiple opportunities.


  • Provide your customers an option to give their feedback before they leave your premise on a tablet in real time.
  • Simple and easy to use for guests and staff.
  • The feedback can be customized with pictures of your restaurant /retail store.
  • Simon Says also offers an instant SMS service recovery option by getting the floor manager to immediately meet the aggrieved customer before they leave your premise.
  • Gives better understanding of customer satisfaction.
  • Captures Voice Of Customer in real time and enables instant service recovery and guest retention.
  • Useful Analytics which will help you take key decisions on your offerings.
  • Reports with graphical representation.
  • Encourages paperless feedback.
  • The database will help design customised campaigns and promos.
  • Less errors due to digital and real time data collection at the end of the experience.


(Applicable For Restaurants Using ShawMan POS)
  • Send an eBill stub on SMS to every guest on the lines of what an AMEX card holder receives.
  • Since it is illegal to send a non-transactional SMS the eBill becomes a convenient excuse to push any embedded message. You can deep link an actual image of the full bill which a customer will appreciate as he/she can access and print the same.
  • You can also deep link a request to give feedback. The web feedback link can be multi layered and provide an opportunity for your entire business to be covered.
  • You can also thank and reward customers with special coupons and offers based on their reviews received.
  • This will ensure repeat patronage and also a clear way to provide a full-fledged case of service recovery.


  • Comparisons across your restaurants for benchmarking standards.
  • Negative comments report.
  • Meal period, daily, weekly, monthly, quarterly, half year and yearly report.
  • Graphical and numerical representation of data.