Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness.
Market research is one of the key factors used in maintaining competitiveness over competitors and provides vital information to identify and analyze the market need, market size, and competition. Market-research techniques encompass qualitative techniques such as focus groups, in-depth interviews, ethnography, and quantitative methods such as customer surveys and secondary data analysis.
Shaw Hotels & Consultancy Services Pvt. Ltd. conducts various Market Research Activities, including social and opinion research, systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods to gain insight or support decision making.
Customer Satisfaction Index (CSI)
We conduct face-to-face, telephonic, email, WhatsApp interviews of your customers. We create tailor-made questionnaires for all our clients to suit their needs covering all customer experience and other aspects. The responses are entered into our online portal, and the results are computed. A detailed and tailor-made presentation is submitted. Our surveys also collect benchmark data against the competition.
Employee Satisfaction Surveys
Studies have shown that staff/employees are more comfortable sharing feedback about their workplace/employers with 3rd party/outside agencies.
We conduct Employee Satisfaction Surveys at the organization premises/telephonic/email/WhatsApp for staff at various levels. We create mutually agreed forms/checklists, and the data is uploaded into our online reporting system, where the results are compiled and shared. Our survey results with our sophisticated reporting system will help you understand the inputs provided by your employees and translate the same into an increase in productivity by knowing what motivates your employees.
Employee data i.e. name of the employee who gave the feedback is kept anonymous in such surveys, and no employee contact data is captured at the time of taking the feedback as well.
We conduct Employee Satisfaction Surveys at the organization premises/telephonic/email/WhatsApp for staff at various levels. We create mutually agreed forms/checklists, and the data is uploaded into our online reporting system, where the results are compiled and shared. Our survey results with our sophisticated reporting system will help you understand the inputs provided by your employees and translate the same into an increase in productivity by knowing what motivates your employees.
Employee data i.e. name of the employee who gave the feedback is kept anonymous in such surveys, and no employee contact data is captured at the time of taking the feedback as well.
Retailer Satisfaction Index
(RSI for Malls)
Retailer Satisfaction Surveys are specifically for retailers who take store space in the Mall. This survey is conducted at two levels:
1. Store Manager (performed at the Mall itself by meeting the Store Manager)
2. Head Office (conducted telephonically)
We create mutually agreed forms/checklists, and the data is uploaded into our online reporting system, where the results are compiled and shared.
1. Store Manager (performed at the Mall itself by meeting the Store Manager)
2. Head Office (conducted telephonically)
We create mutually agreed forms/checklists, and the data is uploaded into our online reporting system, where the results are compiled and shared.